2016 OUTLANDER SPORT AWARDED NEMPA YANKEE VALUE AWARD FOR SECOND CONSECUTIVE YEAR
Mitsubishi Motors North America, Inc. (MMNA) today announced the 2016 Outlander Sport has once again been recognized by the New England Motor Press Association (NEMPA) and awarded the Yankee Value Award for the second consecutive year. Outlander Sport was honored at NEMPA’s annual awards dinner in Cambridge, Mass. where the 2016 Winter Vehicle Awards were presented.
“Outlander Sport continues to prove why it’s our sales leader,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “Reliability, quality, competitive pricing and cost of ownership are at the core of Outlander Sport; to be recognized for providing exemplary value in such a competitive CUV segment proves Mitsubishi is providing consumers with what they not only want, but need.”
The Yankee Value Award is presented to the vehicle that best exemplifies the hardy New England spirit of understated perseverance – and NEMPA takes its Yankee heritage seriously. To consider a vehicle for the Yankee Value Award the membership must be impressed with the vehicle as a “value proposition.”
That rings true with the 2016 Outlander Sport, a vehicle that offers a variety or features and a 10-year/100,000-mile powertrain limited warranty that continues to grab consumers attention in the competitive crossover segment.